Leveling up for SKO.
Zscalers bi-annual SKO is a 6-day virtual event for the cybersecurity leaders’ pandemic-fatigued salesforce.
The challenge
Getting attention
For the third year in a row, Zscaler’s SKO was virtual. It was time to refresh everyone’s expectations about the event. The challenge was to maximize time spent on the virtual meeting platform and increase attendee retention.
The solution
Immersing them
EEG helped Zscaler create an experience that really leveled up engagement with a series of virtual, immersive environments. Attendees could roam them at their own pace and in any order — consuming content, interacting with fellow attendees, and even meeting with Zscaler experts.
The results
SKO, refreshed
Shaking things up at Zscaler SKO re-invigorated a salesforce that needed something new amid the endless Zooms of the pandemic. Attendees expressed very positive reactions to the immersive environment, and Zscaler wants to make sure every bi-annual SKO gets the EEG touch.
6-day
virtual event
1500
registrants
3
regions
1
immersive environment
Additional Resources
-
Twilio Engage Everywhere takes virtual engagement to new levels and multiple geos
The Engage Everywhere series of events is an online experience designed to bring Twilio’s global community of leading businesses from the Fortune 500 to the Fast 50 together to share, learn, and build the future of communications. Each month, Twilio showcases different keynote speakers to frame the right conversations for the specific geo/audience segment on…
-
Demystifying Virtual Events
Whether it’s live streaming or producing scripted videos (or in most cases, it’s probably both), pulling together a virtual event isn’t as intimidating as you might think. The upsides? Content personalization, attendee tracking, and peer to- peer engagement are literally just a click away when going digital, providing you with statistics in real time to…
-
6 Reasons for Going Hybrid
Live events give us peer-to-peer contact, big/colorful/impactful general sessions, fine cuisine and libations, and up close and unique brand activations. Virtual events deliver scalability and reach to every time zone, a focused and ‘contained’ story, and the ability to act as ‘brand glue’ for companies in between larger in-person events. Hybrid events fuse core event…