Case study: Palo Alto Networks

Unlocking the virtual.

Taking the world’s largest cybersecurity event virtual.

Securing an amazing experience.

Palo Alto Networks annual 3-day conference is the world’s largest cybersecurity event.

The challenge

Going virtual
Take the largest cybersecurity event in the world virtual, while raising awareness and driving new business, delivering knowledge and training, and catalyzing interactions between potential clients and Palo Alto Networks’ execs.

The solution

Being strategic
EEG created a strategic framework for distinct customer journeys on six relevant personas. Then, EEG facilitated content creation, virtual networking, breakouts, and executive interactions on a seamless virtual platform.

The results

Over-delivering on MQLs and pipeline
35,000+ people attended the event. And with EEG’s help, Palo Alto Networks gained more than 11,000 marketing qualified leads (MQLs), 352 net new logos, and nearly $150M in direct sourced pipeline.




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What Our Clients Say

“I’ve had the privilege of working with EEG at multiple companies over the years. Their all-in approach, creativity, and industry know-how places them on an entirely new level for what ‘event brand management’ means today. They’re the real deal.”

Palo Alto Networks

Additional Resources