Live events give us peer-to-peer contact, big/colorful/impactful general sessions, fine cuisine and libations, and up close and unique brand activations. Virtual events deliver scalability and reach to every time zone, a focused and ‘contained’ story, and the ability to act as ‘brand glue’ for companies in between larger in-person events.
Hybrid events fuse core event strategies between live and virtual event formats in ways that elevate your brand, feel legit to attendees, and amplifies those ever-evolving (and up-leveled) event experiences we seek with attendees. A hybrid approach, especially now in light of stringent COVID precautions, can inform your in-person and digital expressions in ways that can make a lasting impression on your most important audience segments. If you’re not considering a hybrid approach to your events, you should be.