Recharging in Dubai.
The challenge
Enticing EMEA
A global company, AppDynamics wanted to encourage EMEA leaders to attend. That meant finding a destination that was exciting enough to entice the curious and close enough to avoid the inconvenience of long plane rides.
The solution
The lovely Dubai
Dubai offered a destination that balanced convenience and the opportunity to recharge in the desert. EEG delivered a plan that included operations/VIP handling, registration, air services, strategic sourcing, and EEG’s Event360 platform.
The results
A desert journey to remember
Dubai offered a unique opportunity for AppDynamics leaders to enjoy experiences unique to the desert. Sand dunes. Spice markets. The Burg Khalifa. Thanks to EEG, the President’s Club was fit for kings and queens.
5
day event
180+
attendees
Annual Executive and Sales Incentive
Featuring camel polo, seaplane tours, and urban ziplining
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