Planful Virtual Roadshow Case Study

With the COVID pandemic in its early stages, Planful pivoted from a live, three-city roadshow to a virtual three-day event in less than four weeks. But EEG was up for the challenge!

We worked with the Planful team to craft their content by day, based on the audience segments they were targeting—this allowed a more personal connection with attendees in different regions and mirrored what they had hoped to do with their live roadshow.