A hybrid event is a conference, roadshow, or workshop that combines a safe, live event with virtual digital experiences for online attendees. Online components include live streaming or broadcasting pre-recorded segments, online spaces for networking and showcasing your products or services, and digital brand activations/gamification efforts to ensure your online audience is just as engaged as those who took the time to attend in person.
To ensure your brands’ success across the digital divide of hybrid events, a clearly defined plan is the place to start. When you boil it down, event planning—whether live, virtual, or a hybrid model—should always focus on the storytelling (your content) first. With so much happening in the world today, creating “stories” that capture and keep the attention of your audience is difficult if you don’t invest in a well thought out plan.