Event Data Management Matters at EEG

 What are you doing with the mountain of attendee data you’ve been collecting? Is it being put to good use to help drive new business connections or opportunities for your sales team?

With the trajectory of hybrid and online events over the past few years and an unprecedented wealth of information being collected, how are you cultivating and leveraging attendee data and actions to make smarter decisions for future events? If you’re not already doing so, you should be.