Merriam-Webster defines creativity as “the ability to create; possessing the quality of being creative.” At EEG we often expand on that definition by applying creative juice to everything we do—not just the typical event elements such as branding, webpages, promos, or video production.

Thinking creatively when mapping an attendee journey is equally important as the bells and whistles of design, color, or imagery. Applying creative thinking and delivering unique event “moments” should be top-of-mind when developing your event strategy.

It is sometimes forgotten that the basic tenets of an event (whether live, virtual, or hybrid) is all about crafting and delivering an experience that moves your audience to do something or take action. An event is the one tool in your marketing toolbox that helps mobilize, evangelize, and bring your brand to life. Therefore, careful consideration for how you approach your event creative should always be front and center.

6 Ways to Improve Event Creative Ideas
Size: 364 KB