What We Do…
Drive measurable outcomes
The Strategy, Creative, and Production team translates our client’s business objectives into experiences that drive measurable outcomes.
Deliver strategic value
As the experiential engine of the agency, we align business strategy, storytelling, and execution into a unified experience that delivers strategic value.
Meet Rich.
Rich Reilly is the Director of the EEG Strategy practice and has been with the company since 2019. His favorite part of the job? Getting to the heart of a customers’ business goals to inform the most creative (and impactful) approaches for delivering connected experiences throughout the attendee journey.
Core Capabilities
Strategy:
Translating business objectives into executable live experiences.
Creative Direction:
Shaping a cohesive vision that aligns brand, story, space, and event objectives.
Stage & Scenic Design:
Designing visually impactful physical environments.
Technical Production:
Integrating AV, lighting, media, and show systems for seamless delivery.
Experiential Design:
Crafting intentional audience journeys.
Content Creation:
Developing stage-ready storytelling – presentations, motion graphics, performances/live talent.
Photography & Video:
Capturing the experience to extend impact beyond the event.
Audience Acquisition:
Aligning attendance strategy with metrics and experience design to get the right people to the event.
Marketing Resources:
Transforming content from events into lasting sales and brand assets.
“Making the immediate move to virtual events was a huge challenge, but we were able to create a fantastic experience for our attendees. We couldn’t have done it without EEG’s expertise and help along the way. We love EEG and you are a true extension of the events team.”
Nutanix
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Twilio Engage Everywhere takes virtual engagement to new levels and multiple geos
The Engage Everywhere series of events is an online experience designed to bring Twilio’s global community of leading businesses from the Fortune 500 to the Fast 50 together to share, learn, and build the future of communications. Each month, Twilio showcases different keynote speakers to frame the right conversations for the specific geo/audience segment on…
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EEG Hybrid Event Strategy Blueprint
The most successful hybrid events seamlessly marry smart digital aspects of your program with live, “you had to be there” moments. The key word being marry. What you do at your hybrid events has to make sense to your audience—and equally important—it has to resonate with your company’s brand goals. How can you ensure your…
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Planful Virtual Roadshow Case Study
With the COVID pandemic in its early stages, Planful pivoted from a live, three-city roadshow to a virtual three-day event in less than four weeks. But EEG was up for the challenge! We worked with the Planful team to craft their content by day, based on the audience segments they were targeting—this allowed a more…