case study

SaaStr Annual 2021

The world’s largest gathering of founders, VCs, and execs was back — and EEG ensured its return was a blast.

The world’s #1 cloud gathering.

The challenge

Coming back after the pandemic
SaaStr wanted to bring the popular in-person tech conference back to Silicon Valley. The first big event since the pandemic, SaaStr needed EEG to help ensure that the event could be successful and safe.

The solution

Everything SaaStr needed
EEG ensured SaaStr confidently returned to an in-person event, providing registration and tradeshow management, floor plan/flow, and sponsor support services. We also managed food and beverage services, shipping, and signage.

The results

An event like no other
Attendees were thrilled to see SaaStr return to Silicon Valley and EEG made sure everything went off without a hitch — from registration to operations to a floor plan that included onsite safety stations and Covid testing.


networking sessions


onsite + online attendees







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